Apple Computer, environmentally irresponsible corporate citizen
To all who own, use, or have thought about buying a Mac,
Consuming and using electronics, I’m convinced, is probably one of my most environmentally destructive activities. And it doesn’t help that I’m using a Mac (which I love), because Apple is one of the more environmentally irresponsible manufacturers. It takes two seconds to visit this clever Greenpeace site at greenmyapple.org and send a message to Steve Jobs. The Greenpeace campaign is awesome — hard-hitting, but with truly excellent business and marketing advice. If Apple changes their practices, it will be a huge victory, because the rest of the industry is bound to follow. And apparently, some of this is getting through, because I read Steve Jobs addressed environmental concerns for the first time ever in a keynote last week — but unfortunately this was only the shallowest of p.r. moves, and Apple has done nothing to institute real change.
If you’re interested in a more complete report, ranking various electronics companies on their environmental practices, see “Your Guide to Green Electronics” on the Greenpeace site.
aaron :: Oct.02.2006 :: Information tech, Sustainability ::
One Response to “Apple Computer, environmentally irresponsible corporate citizen”
Aaron, I must acknowledge you for being my favorite info tech maven. You make it easy for me to live my values. I just sent steve-o a personalized letter, with plenty of advice on greening his business- you know how I do it. If anyone else is interested in informing business leaders about great resources for making their business more competitive through superior environmental performance, (especially if they’re in Cali) see www.natlogic.com . We hope to be bringing these guys to HSU this spring.
-All the way
Brandon Hemenway