Sustainable business is the sh**!
My friend Ajay sent me a link to the post on the Google blog about their corporate campus going 30% solar-powered. The blog post says that not only is it a moral imperative that business, organizations, and individuals reduce their dependence on fossil fuels, but makes the point that its simply good business sense to reduce costs into the future and be prepared for a world in which energy shortages will become more common.
Google is a truly awsome company. The routinely exceed my expectations in delivering excellent products and serving their customers needs with truly generous services and feature sets. Many of the services and features they offer customers don’t even know they need yet, but soon realize afterwards what the Google difference is (free POP access for gmail, labels with gmail, etc.) Anyway, before I go to overboard in my praise for Google, I should mention the video Epic 2014, the original flash online movie made by Robin Sloan for the Museum of Media History which coined the word Googlezon. That’s all I’ll say at this point…
Here at Humboldt State University, we’re working to go solar, too. The Humboldt Energy Independence Fund, the project to put solar panels on our buildings and make HSU energy independed by 2040, just had a benefit concert at the Arcata Bike Library this weekend. Too bad even though 85% of students supported this new fee, Chancelor Reed of the CSU system has has refused to sign off on the project. Just like Google, as a higher education institution, we need to be leading the way towards clean energy and to be prepared for an uncertain energy feature. And the same benefits Google benefits from in terms of public relations are benefits HSU will get too — notice from bloggers like me, and from big, recognized news sources. Sustainable business is profitable business, for higher academia as well as Google!
aaron :: Oct.23.2006 :: Information tech, Business, Sustainability ::